On 2026-07-18 11:19:05 Russian Bridgitte said:
Talking about "words not being words"...

The word "Achievas " used by Std Bank on billboards.

And no, "achievas",is not one of their products offered .

Phonetical writing.

Maybe Std Bank should be brought to book ?


RB.

Maybe STD bank should also use Goggle before their next ad.

I doubt it was a mistake. Brands spend millions researching how different demographics respond to language. If Standard Bank chose "Achievas," they likely believed it would resonate with a particular market segment. That's marketing, not a spelling lesson.

Yep.

Demographics...just like Ms Talulah's post.

But I am sure BJs-Boobs-Bacon-Beer understood my rhetorical question .


RB.

On 2026-07-19 10:45:56 Russian Bridgitte said:
Yep.

Demographics...just like Ms Talulah's post.

But I am sure BJs-Boobs-Bacon-Beer understood my rhetorical question .


RB.

Indeed yes, and decided to play on the OP's use of goggle instead of Google for shits and giggles.

Of course S.T.D Bank knew what they were doing and it was intentional. Happens with many brands all the time.

On 2026-07-19 10:45:56 Russian Bridgitte said:
Yep.

Demographics...just like Ms Talulah's post.

But I am sure BJs-Boobs-Bacon-Beer understood my rhetorical question .


RB.

Fair enough. I was looking at it through a marketing lens, while you were looking at it through a dictionary. Both jobs need doing ;)

Nope Ms. Given.

I was looking at it the same way as you.

:)

Market targeting.

RB.

GRIN!

BJs-Boobs-Bacon-Beer

Like S.T.D

:))

RB.

On 2026-07-19 11:15:25 Russian Bridgitte said:
GRIN!

BJs-Boobs-Bacon-Beer

Like S.T.D

:))

RB.

Wait, what, I had an interaction with them the other day. Probably need to get tested now ...

On 2026-07-19 10:28:18 Ms Given said:
I doubt it was a mistake. Brands spend millions researching how different demographics respond to language. If Standard Bank chose "Achievas," they likely believed it would resonate with a particular market segment. That's marketing, not a spelling lesson.

100% spot on. Well they don't spend millions in the research, 10's of thousands and occasionally 100's. Millons is for like rebranding or balrsnd rationalization and stuff.

But that's exactly it. They aiming at a segment and what appeals to that segment. When that marketing doesn't appeal to you, it simply means it was not meant for you. You are not the target market. As someone who's done stuff like this for decades, I can say I've put together marketing I find completely unappealing and even ludacris to me. But I'm not the target. And it's been very successful where it matter with the target market. Some of the most terrible bit if marketing I have pushed out has been the most successful because that's where the volume and money is.

JP69

On 2026-07-18 00:04:05 JackParrow69 said:
On 2026-07-16 17:28:48 Talulah said: On 2026-07-16 09:37:31 JackParrow69 said: Drugziz bed 4 u.

JP69

Drugziz??

Tried to speak the same lingo.

JP69

What are you suggesting