Posted: 2014-10-30 22:15:10
Edited: 2014-10-30 22:19:24
Women are bigger spenders than men, the majority of marketing campaigns are targeted at them.
While men might buy a few essential items and be satisfied, not so with women. Shoes, handbags, jewellry, clothes, accessories, perfumes, shoes, cosmetics, eating out, more shoes...it all bites a healthy chunk out of disposable income. More so if the items previously listed are high end luxury brands.
Women are biologically hardwired consumers, a fact not lost on advertisers, who are all over them like flies on shit. I would hazard a guess that many WG's have fallen into this debt trap of unchecked rampant consumerism, hence their poor financial state.